Background: The purpose of this advertisement is to focus on the different athletic functions of Nike's sports shoe lines on college campuses.
Objectives: Nike already has created a very functional line of athletic footwear for a variety of sports. The intramural department at SIU is bigger then it has ever been thanks to the new intramural fields and updated recreational center that was built in 2008. The purpose of this creative breif is to explain how we will expand Nike's sports footwear to the college students on campus who are active in Intramural sports as well as weight-lifting and running.
Tagret Audience: The focus of these advertisments will be on 18-25 year olds who participate in active lifestyles. By creating advertisments that show/prove the sturdyness and ability of the shoe Nike will be able to sell to this target audience because college students don't have much money to spend, if they know that the shoe will last it will be worth the somewhat higher price to them.
No comments:
Post a Comment