Ads that have caught my attention the last 2 days on:
I spend very little time watching TV because I don't have my own but while watching the bulls game last night I saw these commercials that caught my attention.
TV- Adidas commercial with Derek Rose and Ken Jeong
- "Affordable home furniture where furniture is affordable" commercial
- Tequilas commercial
- Quatros commercial
I spend much more time on my computer where advertisments effect me much more then television.
Internet - Tkegear.com advertises on my facebook page
- When watching episodes on hulu.com Louis vuitton ads come up before during and after the episode also each channel (abc, nbc, fox, discovery, comedy central) all have advertising on hulu
- On tvadsview.com samsung tv ads pop up when I highlight a hyperlink
- Volkswagen ads appear in the sidebar of my hotmail account when i check my inbox
- Espn.com has links for apple, penny stock, and low morgage rates at the bottom of the page
The ads that caught my attention the most was the Addidas commercial and the louis Vuitton ads on hulu. As a bulls fan the Addidas commercial caught my attention because Derek Rose is in it. The Louis Vuitton commercials in hulu are not as relevent to me but because you have to sit through them before watching your show they are viewed by many people that otherwise wouldn't.
Thursday, October 28, 2010
Thursday, October 14, 2010
Exam 2 Questions
Chapter 4:
1. What are the five steps in developing a promotion opportunity analysis?
A. Conducting a communications marketing analysis.
B. Establishing objectives.
C. Creating a budget.
D. Preparing a promotional strategy.
E. Matching tactics with the strategy.
2. Name the three types of customers.
A. Current Company Customers
B. The Competitions Customers
C. Potential New Customers
Chapter 5
1. What are the 5 criteria when deciding to use in-house department or external agencys?
A. The size of the account.
B.The money that can be spent on media.
C. The objectivity factor.
D. The complexity of t5.
E. Creativity concerns
2. What are factors in agency selection?
A. Chemistry
B. Heavy Hitter - Person who has the task of "closing the deal"
C. Make choice and notify all competing companies of the decision
Chapter 6
1. What are the elements of a creative breif?
A. The Objective of the ad
B. The target audience
C. The message theme
D. The support
E. Any constraints to be included
2. What are the 6 steps a consumer goes through when contemplating the purchase of a product?
A. Awareness
B. Knowledge
C. Liking
D. Preference
E. Conviction
F. The actual purchase
1. What are the five steps in developing a promotion opportunity analysis?
A. Conducting a communications marketing analysis.
B. Establishing objectives.
C. Creating a budget.
D. Preparing a promotional strategy.
E. Matching tactics with the strategy.
2. Name the three types of customers.
A. Current Company Customers
B. The Competitions Customers
C. Potential New Customers
Chapter 5
1. What are the 5 criteria when deciding to use in-house department or external agencys?
A. The size of the account.
B.The money that can be spent on media.
C. The objectivity factor.
D. The complexity of t5.
E. Creativity concerns
2. What are factors in agency selection?
A. Chemistry
B. Heavy Hitter - Person who has the task of "closing the deal"
C. Make choice and notify all competing companies of the decision
Chapter 6
1. What are the elements of a creative breif?
A. The Objective of the ad
B. The target audience
C. The message theme
D. The support
E. Any constraints to be included
2. What are the 6 steps a consumer goes through when contemplating the purchase of a product?
A. Awareness
B. Knowledge
C. Liking
D. Preference
E. Conviction
F. The actual purchase
Sunday, October 10, 2010
Nike Shoes Creative Breif
Background: The purpose of this advertisement is to focus on the different athletic functions of Nike's sports shoe lines on college campuses.
Objectives: Nike already has created a very functional line of athletic footwear for a variety of sports. The intramural department at SIU is bigger then it has ever been thanks to the new intramural fields and updated recreational center that was built in 2008. The purpose of this creative breif is to explain how we will expand Nike's sports footwear to the college students on campus who are active in Intramural sports as well as weight-lifting and running.
Tagret Audience: The focus of these advertisments will be on 18-25 year olds who participate in active lifestyles. By creating advertisments that show/prove the sturdyness and ability of the shoe Nike will be able to sell to this target audience because college students don't have much money to spend, if they know that the shoe will last it will be worth the somewhat higher price to them.
Objectives: Nike already has created a very functional line of athletic footwear for a variety of sports. The intramural department at SIU is bigger then it has ever been thanks to the new intramural fields and updated recreational center that was built in 2008. The purpose of this creative breif is to explain how we will expand Nike's sports footwear to the college students on campus who are active in Intramural sports as well as weight-lifting and running.
Tagret Audience: The focus of these advertisments will be on 18-25 year olds who participate in active lifestyles. By creating advertisments that show/prove the sturdyness and ability of the shoe Nike will be able to sell to this target audience because college students don't have much money to spend, if they know that the shoe will last it will be worth the somewhat higher price to them.
Subscribe to:
Posts (Atom)